Know your potential customers
One of the trickier aspects of knowing your potential customers
is the presenting company's lack of feedback mechanisms. You simply
don't have any structured information that you can rely on. The
sales representative's impression of the status of the potenial
customer is far too often the only information you have.
"This kind of information is highly subjective
and often fall victim to wishful thinking of the part of the sales
rep. Even if the sales rep feedback was objective, it would still
be highly unstructured. It becomes very difficult to aggregate the
information."
- Henrik Nielsen, Head of Analysis at Enalyzer A/S
Create a free account
Don't take our word for it - Try it out yourself. With a free
account it is possible to perform a limited amount of customer
surveys, but it is more than enough to get started.
How does it work?
The Customer Meeting RI application turns the tables
around. Information is "harvested" externally from the meetings
with the potential customers, instead of just relying on the
perception from the internal sales reps. Feedback also comes in the
shape of highly structured data instead of unstructured verbal
opinions.
Yes, a meeting evaluation is still subjective but with a customer
survey through Customer Meeting RI a presenting company now
gets evaluations from those whose opinion matter the most - the
potential customers. The customer survey reports
are delivered online, directly in the sales rep's inbox.
Increase the chance of turning your potential customers into
real ones
The major benefit of the Customer Meeting RI concept is
that it greatly increases a sales unit's chance of
closing the deal - both on the short and the long term. The
immediate feedback from each single customer meeting, including the
client's intention to buy and general perception of the presenting
company, is valuable feedback that allows you to better align your
further communication with the customer.
You might want to adjust the next meeting agenda based on this
info, or change the sales proposal (and price).  The feedback simply allows you position
yourself better towards the needs of your customers.
"On the long term the aggregated feedback from
all your meetings provides you with a bird's view of your
performance at customer meetings. If you in general get poor
feedback on your ability to show up well-prepared or form clarity
about the meeting's agenda, then these are natural areas to start
improving. Slowly adjusting the way you perform at customer
meetings will, over time, increase your chances of closing the
deal."
- Jakob Roed Jakobsen, CEO at Enalyzer A/S.
Competitive subscription pricing
The Customer Meeting RI customer survey application is
offered as a pure subscription-based service. The service pricing is very
low and free of payment obligations such as start-up and
cancellation fees. It is simply pay-as-you-go, from just a few
dollars a month. By the way... you don't have to pay anything at
all if you choose our free account.
If you find the Customer Meeting RI service interesting,
please take a closer look at customer survey using
relationsintelligence.com
Customer
Survey
Customer Meeting Feedback
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